Attention: A Key Factor of UX and Cognitive Psychology

Web Design | |

Are you thinking of adding more element to your web pages? All the whistles and bells can overwhelm users, so you need to think through every redesign plan. Video backgrounds, scrolling effect, slideshows? Users might get lost in these cool things, and get distracted. This takes away from the most important thing you need to showcase in your website, which is your products, or your CTAs. Always discuss with your website developer and let him/her knows what is the primary goal for your website.

Remember that your website’s objective is not to showcase the coolest elements. Your website’s goal is to divert every person’s focus on your service or product, in order to convert visitors.

​How can psychology help website design?

The recent technological advancements showcase two crucial fields:

  1. User experience – user interaction with apps and websites.
  2. Cognitive Psychology – examines a person’s mental processes like memory and thinking

It’s not framed that way all the time, but user experience is a remarkable application of cognitive psychology. For a UX designer to function on a human-focused, research-driven standpoint, it’s important to understand the major aspects of cognition.

Attention is considered as one of the primary tenets of human cognition. 

If you really want to improve your website and gain more customers, you need to understand the principle of attention. Cognitive psychologists have made comprehensive studies in “attention.” It is not really as limited, as what scientists previously imagined.

Attention is not truly finite. It is possible to focus on several spots—not just a single point. Take this into consideration, and employ a more holistic way to build a website. It is possible to guide a person’s attention without triggering headaches. Too much exciting elements can distract users, and prevent them from fulfilling their goals.

Strive for a visual hierarchy.

Not every element should instantly grab a person’s attention, only the most important ones. Don’t let your website appear cluttered. If you want to improve your website metrics such as conversion, session duration and traffic, you yourself need to pay attention even on the smallest details.